The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday

By: Rebecca Byers - Feb 17, 2016
References: twitter &
The EasyJet Orange Monday campaign is a clever promotion from the United Kingdom-based budget airline brand that aimed to uplift consumers on the so-called saddest day of the year. Taking place on Blue Monday 2016 (January 18) this year, the EasyJet Orange Monday campaign saw the brand flood their twitter feed with vibrant, bright orange images that aimed to infuse their followers' day with a bit of color and happiness.

Typically, Blue Monday falls on the third Monday of January each year, with it happening to take place on January 18th. Several other brands capitalized on the buzz centering around the day by launching public activations such as toilet cleaner brand Loo's, while many other carried out social media campaigns like EasyJet.