Skittles' House of Joy Brightens the Dark Days of February
Laura McQuarrie — February 17, 2023 — Marketing
References: vergemagazine & campaignlive
For a limited time only, the Skittles House of Joy will be bringing a burst of brightness to people in London during the cold and dark month of February. The pop-up cafe invites members of the public to sip free Skittles rainbow coffee and get pep talks from some of the most talented drag queens in the UK: The Vivienne, Cheryl Hole, Vanity Milan and Starlet.
The pop-up House of Joy itself uplifts with colorful decor and a motivational mirror where visitors can share positive affirmations for themselves and others.
February is known as the most demotivating month of the year but after immersing themselves in the pop-up, enjoying rainbow-colored refreshments, seeing drag queens perform and taking home a pack of Skittles Squishy Cloudz, people will find their mood boosted.
The pop-up House of Joy itself uplifts with colorful decor and a motivational mirror where visitors can share positive affirmations for themselves and others.
February is known as the most demotivating month of the year but after immersing themselves in the pop-up, enjoying rainbow-colored refreshments, seeing drag queens perform and taking home a pack of Skittles Squishy Cloudz, people will find their mood boosted.
Trend Themes
1. Pop-up Motivational Cafes - Opportunity to create pop-up cafes that focus on providing an uplifting experience to customers using bright decor, free drinks, motivational quotes and interactive activities.
2. Rainbow Food and Drink Products - Opportunity to develop food and drink products that feature a colorful rainbow theme and evoke feelings of joy and happiness.
3. Drag Queen Influencer Collaborations - Opportunity for brands to collaborate with popular drag queen influencers to promote their products and services while also empowering the LGBTQ+ community.
Industry Implications
1. Food and Beverage - Opportunity for cafes, restaurants and beverage companies to create mood-boosting experiences for customers using bright decor, free drinks and interactive activities.
2. Event and Entertainment - Opportunity to organize pop-up events and entertainment featuring drag queen performers to bring positivity and motivation to customers.
3. Marketing and Advertising - Opportunity for brands to collaborate with popular drag queens and other influencers to create powerful marketing campaigns that resonate with diverse and inclusive audiences.
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