Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans

By: Laura McQuarrie - Nov 16, 2016
References: smirnoff & bevindustry
As an increasing number of consumers are becoming interested in flavored sparkling water, Smirnoff is appealing to them with its all-new 'Spiked Sparkling Seltzers' collection.

This trio of malt beverage products are packaged in tall, slim cans and come in vibrant varieties like Orange Mango, Watermelon and Cranberry Lime, each boasting natural flavors, 90 calories, zero sugar and 4.5% ABV in each 12-ounce serving.

Many consumers are now choosing to forgo traditional alcoholic drinks in favor of lighter alternatives that are made with light alcohol and flavor infusions. As well as being ideal for their highly portable size, the can packaging system used by the Spiked Sparkling Seltzers provides the perfect amount for a single serving, which is ideal for many consumers who attempt to do their best not to over-indulge.