The Honey+Berries Jam Labels Feature Fruit Dressed Up as Honey Bees

By: Ady Floyd - Feb 23, 2016
References: & thedieline
Designer Maria Ponomareva created these adorably unique labels for the Honey+Berries line of creamed honey and dried fruits.

Each label perfectly reflects the product by using an animated fruit and dressing it up in a honey bee consume. This theme allowed the designer to give each fruit its own personality, which is evident in the character representation. For example, the jar of strawberry honey features a cartoon strawberry dressed in a bee consume jamming out with some retro-styled headphones.

By giving each honey its own persona based on flavor, this Honey+Berries packaging attracts consumers to its products with a sense of curiosity. By making each flavor the focal point of the label, the packaging ensures that consumers don't have to search or wonder what exactly the product is.