Parental Pandering

Baby food brands seek to assure parents of the quality of their products

Implications - Straightforward packaging on baby food both showcases brands' transparency about their products while simultaneously conveying to parents that they understand their concerns about their baby’s nutrition. Transparent labeling enables the consumer to be sure of their product selection without worrying about harmful additives.
SCORE: 7.5
This Month and Warm Top 6 Examples: 8,533 Total Clicks Mar 15 - Nov 16
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Consumer Insight Topics: LifestyleFoodLife-StagesBabies
Artisanal Baby Food Brands - Gastro Baby Brings Healthy Baby Food Alternatives to Malaysian Families
SCORE: 8.2
This Year and V. Hot 2,643 Clicks Pub: Jul 29, 16
Artisanal Baby Food Brands
Gastro Baby Brings Healthy Baby Food Alternatives to Malaysian Families
Gastro Baby is an innovative new baby food brand, based in Malaysia, that is designed to allow parents to ensure that their own healthy lifestyle philosophies extend to their babies too. Developed... [More]
Grinning Pablum Packaging - Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile
SCORE: 8.9
This Quarter and Hot 1,946 Clicks Pub: Oct 10, 16
Grinning Pablum Packaging
Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile
Little Yumyum baby food packaging epitomizes what parents are looking for in products for their infants: it looks simple, pure and it evokes a smile. Conceived as a fictional rebranding of Earth&#... [More]
Prominent Baby Food Packaging - Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention
SCORE: 6.4
This Year and Hot 1,168 Clicks Pub: Jul 29, 16
Prominent Baby Food Packaging
Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention
Cow & Gate, a UK-based company specializing in food products for the youngest members of your family, is embracing a new baby food packaging scheme across its line of glass baby food jars.... [More]
Natural Baby Foods - Fressy Bessie Delivers Healthy Options for Children of All Ages
SCORE: 4.3
Warm 1,674 Clicks Pub: Mar 14, 15
Natural Baby Foods
Fressy Bessie Delivers Healthy Options for Children of All Ages
Fressy Bessie is a business based in Toronto, Canada, that specializes in providing natural baby food for health-conscious parents. Focusing on organic ingredients and homemade recipes, the meals... [More]
Playful Organic Infant Foods - The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute
SCORE: 7
This Quarter and Warm 873 Clicks Pub: Sep 30, 16
Playful Organic Infant Foods
The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute
A sizable number of parents have taken it upon themselves to either make their own infant food or seek out healthier varieties like the Babylicious Homemade Organic Jar Baby Food. With branding... [More]
Purist Infant Food Pouches - These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
SCORE: 6
This Quarter and Mild 229 Clicks Pub: Sep 8, 16
Purist Infant Food Pouches
These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
Asprey Creative was recently tasked with the project of redesigning the look of Bubs Organic baby food pouches, transforming the previous all-purple packaging designs into sleek white packets to... [More]