Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention

By: Rahul Kalvapalle - Jul 29, 2016
References: bloom-london & thedrum
Cow & Gate, a UK-based company specializing in food products for the youngest members of your family, is embracing a new baby food packaging scheme across its line of glass baby food jars.

This eye-catching baby food packaging, designed by the Bloom agency, focuses on clarity of display, which is important to help consumers quickly understand and appraise the quality of the different, health-focused ingredients while being able to differentiate the product from Cow & Gate's formula milk products. Moreover, the jar's designs and pictures represent the importance of tasting and exploration of different flavor profiles in a baby's development.

Ultimately, the end-goal with this sort of baby food packaging design is to encourage parents to think of baby food jars as a category in themselves rather than just another offering in the increasingly crowded and muddled baby food market.