Yumyum Baby Food is Simple, Sweet and Designed to Make Parents Smile

By: Amelia Roblin - Oct 10, 2016
References: juli-ette & packagingoftheworld
Little Yumyum baby food packaging epitomizes what parents are looking for in products for their infants: it looks simple, pure and it evokes a smile. Conceived as a fictional rebranding of Earth's Best baby food, this delightful product does well to draw an emotional response in consumers, which is an especially solid technique when it comes to marketing to moms and dads.

Juliette Kim suggests packaging the blended vegetable foods in small glass jars with minimal labeling. White cotton paper was chosen for the labels, which are each die-cut with a pair of eyes and a beaming mouth. The few, all healthy, ingredients are listed in soy-based ink, and the cap stickers are in soft matching colors. Overall, Little Yumyum exudes purity, wholesomeness and happiness that all parents want for their young ones.