These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients

By: Laura McQuarrie - Sep 8, 2016
References: bubsaustralia & thedieline
Asprey Creative was recently tasked with the project of redesigning the look of Bubs Organic baby food pouches, transforming the previous all-purple packaging designs into sleek white packets to appeal to health-conscious parents.

The organic baby food range includes simple ingredient blends like Mango, Peach & Banana, as well as more exotic combinations like Super Vegetable & Rice Congee.

The Australian-made organic baby food brand now uses its smiling purple logo as a main part of its product packaging, with the fresh fruit and vegetable ingredients being shown cradled in the center of the curve to show off the purity and wholesome goodness of its products. As Asprey Creative describes: "This iconic graphic device has now become a unique, ownable and highly engaging callout for the Bubs brand."