Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Purist Infant Food Pouches

These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients

— September 8, 2016 — Lifestyle
Asprey Creative was recently tasked with the project of redesigning the look of Bubs Organic baby food pouches, transforming the previous all-purple packaging designs into sleek white packets to appeal to health-conscious parents.

The organic baby food range includes simple ingredient blends like Mango, Peach & Banana, as well as more exotic combinations like Super Vegetable & Rice Congee.

The Australian-made organic baby food brand now uses its smiling purple logo as a main part of its product packaging, with the fresh fruit and vegetable ingredients being shown cradled in the center of the curve to show off the purity and wholesome goodness of its products. As Asprey Creative describes: "This iconic graphic device has now become a unique, ownable and highly engaging callout for the Bubs brand."
Trend Themes
1. Simple-ingredient Infant Food - There is an opportunity for companies in the infant food industry to focus on using simple, wholesome ingredients to appeal to health-conscious parents.
2. Sleek Packaging Design - Companies in the baby food industry could benefit from redesigning their packaging to be more attractive to health-conscious parents, similar to the all-white design used by Bubs Organic.
3. Exotic Ingredient Blends - As Bubs Organic shows, there is a trend towards using more unique and exotic ingredient blends in infant food products, which could be applied by companies in the baby food industry.
Industry Implications
1. Infant Food - Companies in the infant food industry have an opportunity to innovate by focusing on simple ingredients and unique blends, along with appealing packaging designs.
2. Organic Food - The organic food industry has an opportunity to target parents of infants by offering organic and natural options for baby food products.
3. Design - Design companies can take advantage of the trend towards sleek packaging designs for infant food products, like the redesign by Asprey Creative for Bubs Organic.
3.5
Score
Popularity
Activity
Freshness