Younger demographics begin to seek fashionable relief for everyday strain
Implications - As more Millennials enter the workforce and begin to look for ways to alleviate their strains and joint pain from sitting at desks for long stretches of time, a market for convenient yet fashionable relief from pains and strains is rapidly increasing. Growing up with athleisure as fully normalized everyday attire, millennials in particular turn to wearable items that serve a more functional, soothing purpose than merely looking stylish.
Workshop Question - With health and wellness permeating more industries than ever, how can you capitalize on this trend in a unique way?
Trend Themes
1. Functional Wearables - More millennials seek wearable items that serve a functional, soothing purpose.
2. Smart Rehabilitation - Clothing and wearables contain interconnected technology that offers muscle control and support.
3. Connected Sleeves - Products featuring sensors wirelessly transmitting information to improve exercise efficacy, progress and rehabilitation.
Industry Implications
1. Activewear - Sportswear that use built-in techniques found in athletic rehabilitation and kinesiology tape.
2. Wearable Technology - Integrated technology that provides muscle control and sends alerts when slouching.
3. Rehabilitation and Physiotherapy - Innovative products that help to improve exercise efficacy, rehabilitation progress and correct spine alignment.
6 Featured, 53 Examples:
261,742 Total Clicks
Date Range:
Jul 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
