The Percko Shirt Offers Back Support and Proper Posture Reminders
Charlotte Joyce Kidd — October 8, 2015 — Fashion
References: kickstarter & producthunt
Percko is a posture-correcting undershirt that gives wearers a gentle nudge when they are slouching or leaning.
On average, today's desk worker sits for 9 hours a day, 365 days a year. This is having horrible health consequences on spines. Today, back pain is the second most common reason for doctors' appointments. Percko is a posture-correcting garment that helps correct this issue.
Whenever the wearer strays from their correct alignment, therefore inadvertently putting stress on their spine, tensors in the Percko posture-correcting shirt tense up and give them a slight nudge back toward proper sitting position. At the same time, the Percko tensors support the wearer's back, with added lumbar support, creating an all-around strengthening system.
The Percko posture-correcting undershirt can be completely concealed under any everyday shirt, offering subtle back support and posture coaching.
On average, today's desk worker sits for 9 hours a day, 365 days a year. This is having horrible health consequences on spines. Today, back pain is the second most common reason for doctors' appointments. Percko is a posture-correcting garment that helps correct this issue.
Whenever the wearer strays from their correct alignment, therefore inadvertently putting stress on their spine, tensors in the Percko posture-correcting shirt tense up and give them a slight nudge back toward proper sitting position. At the same time, the Percko tensors support the wearer's back, with added lumbar support, creating an all-around strengthening system.
The Percko posture-correcting undershirt can be completely concealed under any everyday shirt, offering subtle back support and posture coaching.
Trend Themes
1. Posture-correcting Garments - The trend towards wearable tech that addresses common health issues will create disruption opportunities in the fashion and wellness industries.
2. Sitting Health Solutions - Technologies designed to address the negative health impacts of long periods of sitting will become more important in workspace ergonomics and health sectors.
3. Tech-enabled Body Support - The growing trend towards wearable tech that offers body support will create opportunities in healthcare and athletic industries.
Industry Implications
1. Fashion - The fashion industry will need to address the trend towards health-focused and tech-enabled clothing solutions that cater to an increasingly health-conscious consumer base.
2. Wellness - The wellness industry will benefit from the growing demand for wearable technologies that promote better health outcomes.
3. Healthcare - The healthcare industry will need to explore new and innovative ways to provide preventative care solutions with the help of wearable technology.
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