The baby food pouch packaging for the Sami-s-Usami line of Russian baby food is designed to inspire play with food. As well as clear images of the flavors that each pouch contains, Sami-s-Usami packets are topped with moustaches, so that it looks like a baby is sporting some fun facial hair while they're sipping from one of the baby food pouches.
The design by New York-based agency Pearlfisher is a fun way to show that mealtime with Sami-s-Usami is enjoyable, and parents are sure to find these designs just as amusing. As well as being purely playful, the moustaches seem like they would also be a simple memory aid to help parents remember which baby food blend a child liked best.
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