This Gerber Baby Food Ad Makes Clear the Brand's Devotion to Its Craft

By: Riley von Niessen - Jun 24, 2016
References: youtube & adweek
Gerber baby food is creatively likened to the loving relationship between parents and children with a short and lighthearted commercial that markets its products.

As having safe, high quality and healthy meals for their children is a number one concern for parents, this Gerber baby food ad works to show how much care the brand takes in this. The spot is titled 'Gerber: Our Babies' and compares the way parents treat their children to the way Gerber treats its food. This is achieved by showing images of babies and food side by side, with the brand likening fresh fruit and vegetables to the clothing or positions of the infants.

The commercial stresses the importance of creating food that's handled with care and made in a way that keeps nutrition in tact -- making for an ad that successfully appeals to its consumers.