Nutrico Baby Food Branding Communicates Cuteness and Cleanliness
Amelia Roblin — December 12, 2013 — Lifestyle
References: boxerandco.au & thedieline
It's in everybody's best interest to consume foods that are not suspected of contamination, but such an assurance is extra important where it concerns feeding a young child. Nutrico Formula packaging has been designed to express the positive qualities of the infants' edible contents so that attentive parents need not be anxious.
The branding strategy of Boxer & Co. is all about softness, simplicity and purity. The cans have fresh white bases and smooth rounded shapes in pastel colors that are easy on the eyes. Though the product is made in Australia, the company chose to display a range of international animals to associate with different goods. Nutrico Formula packaging features mother and baby elephants, giraffes and sheep for an undeniable endearing appeal. Clever gold lettering completes the labels to hint at high quality.
The branding strategy of Boxer & Co. is all about softness, simplicity and purity. The cans have fresh white bases and smooth rounded shapes in pastel colors that are easy on the eyes. Though the product is made in Australia, the company chose to display a range of international animals to associate with different goods. Nutrico Formula packaging features mother and baby elephants, giraffes and sheep for an undeniable endearing appeal. Clever gold lettering completes the labels to hint at high quality.
Trend Themes
1. Clean and Cute Packaging - Opportunity for brands to create packaging designs that convey purity and appeal to consumers, particularly parents, who prioritize cleanliness and cuteness.
2. International Animal Association - Brands can leverage the use of international animal imagery to create an emotional connection with consumers and evoke associations with specific products or qualities.
3. Gold Lettering for Quality - Brands have the opportunity to use gold lettering in packaging design to convey a sense of high quality and luxury, enhancing the overall appeal of the product.
Industry Implications
1. Baby Food - In the baby food industry, there is potential for brands to innovate their packaging to better communicate the purity and appeal of their products to anxious parents.
2. Packaging Design - The packaging design industry can explore new ways to incorporate softness, simplicity, and international animal imagery in order to create packaging that attracts consumers and evokes positive emotions.
3. Luxury Goods - Luxury brands can consider using gold lettering in their packaging designs to enhance the perception of quality and create a more premium image for their products.
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