Consumer Insights

Emerging design opportunities for innovators, entrepreneurs and creative minds

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Score: 4.6
This Week and Untested Top 4 Examples: 896 Total Clicks Date Range: Jan 17 - Jan 17
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Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles. [More]
Score: 6.5
This Week and Warm Top 5 Examples: 1,430 Total Clicks Date Range: Mar 16 - Jan 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 7.2
This Week and Warm Top 6 Examples: 10,032 Total Clicks Date Range: Jul 15 - Jan 17
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Plant-covered restaurants create an appealingly immersive ambiance
Implications - Encouraging a sense of freshness and abundance, restaurants are adopting nature-based decor as a natural source of beauty and sensorial aesthetic that is reminiscent of the garden. Enticing consumers to slow down and enjoy their environment, lavish plants are leveraged to create a calming, yet lively, ambiance that appeals to the modern diner seeking an eco-yet-luxurious lifestyle. [More]
Score: 7.5
This Month and Mild Top 5 Examples: 5,899 Total Clicks Date Range: Sep 16 - Jan 17
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Office spaces physically adapt to the more social Millennial workforce
Implications - With the increase of Millennials entering the workforce, modern offices are physically changing to accommodate a new generation of collaborative and socially oriented employees. The future of office culture depends on the adaptability of its physical space, where promoting a more participatory design aesthetic, including tech-infused elements that encourage open communication, will serve to improve overall employee satisfaction and productivity. [More]
Score: 7
This Quarter and Mild Top 4 Examples: 5,765 Total Clicks Date Range: Nov 15 - Dec 16
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Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 6,330 Total Clicks Date Range: Jul 14 - Dec 16
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Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste. [More]
Score: 7.5
This Quarter and Warm Top 5 Examples: 7,418 Total Clicks Date Range: Jun 16 - Nov 16
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Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. [More]
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Score: 6.5
This Quarter and Mild Top 6 Examples: 5,120 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.1
This Quarter and Warm Top 5 Examples: 7,993 Total Clicks Date Range: Aug 15 - Nov 16
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Car interiors focus on social comfort and relaxation
Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 1,462 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]