Consumer Insights

Emerging design opportunities for innovators, entrepreneurs and creative minds

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Score: 5.2
New and Mild Top 4 Examples: 223 Total Clicks Date Range: Feb 16 - Jul 16
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Brands invest in cryptic commercials to captivate and retain consumer focus
Implications - Home furniture and decor campaigns utilize sentimentality as a marketing tactic, opposed to directly promoting a product. As streamlined services and ad-eliminating technologies continue to progress, brands strive to entice and captivate consumers who are endlessly scrolling through social media. Appealing to emotions and creating a sense of mystery or wonder, cryptic commercial advertisements are able to harness the attention of consumers. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 5,109 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 25,906 Total Clicks Date Range: Feb 15 - Jun 16
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Consumer leverage cultural influences to curate intellectual identities
Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 840 Total Clicks Date Range: Jun 16 - Jun 16
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China embraces repetitive patterns that reminisce simpler times
Implications - Whether inspired by the art of ancient China or hand-stamped in a traditional manner, China is embracing its heritage via its packaging designs. These old world patterns help convey to consumers the longevity the brands have had in the marketplace, building brand trust. The designs reminiscent of historical time periods in Chinese culture also add to the feeling of legacy. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 2,499 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 3,748 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 17,680 Total Clicks Date Range: Sep 15 - May 16
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Consumers opt for interchangeable wardrobe staples for flexibility
Implications - Given the increasingly fast-paced lifestyle of modern consumers, many are opting to invest in wardrobe staples that have been designed to transition over time, whether based on style preference or to accommodate fluctuations in size. This shift highlights a new approach to fashion that conflates a garment's value with long-term functionality and intelligent design. [More]
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Score: 6.6
This Year and Warm Top 4 Examples: 2,395 Total Clicks Date Range: Dec 15 - Apr 16
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Consumers provide kids with tactile toys that emphasize creativity
Implications - Parents interested in providing children with resources that stimulate development and imagination are opting for simplistic, unbranded toys that emphasize the cultivation of important physical and intellectual skills through the sensory process of the object. In addition to highlighting the interest in limiting creative restrictions for unbridled development, this progression demonstrates that the discerning consumer is primarily concerned with the educational value of a children's product, as well as its impact on health and budget. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 9,754 Total Clicks Date Range: Apr 15 - Apr 16
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Brands create experiential event invitations built-in to products
Implications - As brands look for ways that they can build themselves into the daily lives of consumers, many are extending the media treatment with lavish consumer invites to product launch events. Underlining the staying power of both exclusivity and marketing, such events showcase the benefit of a brand embedding themselves naturally into the spaces and objects consumers interact with daily and how that relates to modern expectations. In addition to highlighting consumer priorities in the experience economy, this shift demonstrates the accessibility of formerly exclusive events in the age of social media influencers. [More]
Score: 5.4
This Year and Mild Top 4 Examples: 1,299 Total Clicks Date Range: Mar 16 - Mar 16
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Next-generation thermostats offer greater indoor quality control
Implications - The desire to blend outdoors and indoors is being implemented in a hi-tech, energy efficient way, with the introduction of next-generation thermostats that offer air quality control. In addition to affording added control, these systems demonstrate how nuanced and particular the modern consumer is about the environments they inhabit. [More]