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Emerging design opportunities for innovators, entrepreneurs and creative minds

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Score: 7.2
Recent and Warm Top 5 Examples: 5,740 Total Clicks Date Range: Jul 14 - Dec 16
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Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste. [More]
Score: 7.7
This Month and Warm Top 5 Examples: 6,920 Total Clicks Date Range: Jun 16 - Nov 16
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Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 3,864 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 7.4
This Month and Warm Top 5 Examples: 7,861 Total Clicks Date Range: Aug 15 - Nov 16
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Car interiors focus on social comfort and relaxation
Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 1,382 Total Clicks Date Range: Oct 15 - Aug 16
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The ubiquity of connectivity calls for more home-friendly equipment
Implications - As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle. [More]
Score: 5.9
This Year and Mild Top 5 Examples: 7,276 Total Clicks Date Range: Dec 15 - Jul 16
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Retail spaces adopt product-free aesthetics for minimalist appeal
Implications - As consumer preference for quality over quantity grows, retail stores are adapting their in-store settings to reflect that “less is more” mentality. Integrating product-free aesthetics that utilize minimalist décor and gallery-style layouts, retailers are relying less on product displays and concentrating more on an artistic visual experience. The turn toward more conceptual retail spaces speaks to the need to make the shopping experience into something unique, helping to make the purchasing process more memorable. [More]
Score: 7.8
This Year and Hot Top 5 Examples: 28,509 Total Clicks Date Range: Feb 15 - Jun 16
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Consumers leverage cultural influences to curate intellectual identities
Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement. [More]
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Score: 4.8
This Year and Mild Top 4 Examples: 2,054 Total Clicks Date Range: Jun 16 - Jun 16
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China embraces repetitive patterns that reminisce simpler times
Implications - Whether inspired by the art of ancient China or hand-stamped in a traditional manner, China is embracing its heritage via its packaging designs. These old world patterns help convey to consumers the longevity the brands have had in the marketplace, building brand trust. The designs reminiscent of historical time periods in Chinese culture also add to the feeling of legacy. [More]
Score: 6.3
This Year and Warm Top 6 Examples: 5,783 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 6
This Year and Mild Top 5 Examples: 8,063 Total Clicks Date Range: May 16 - Jun 16
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Consumers trade public spaces for elaborate custom backyard retreats
Implications - Visually appealing products and patio sets for outdoor soirees entice consumers to create a personal sanctuary in their own backyards. Millennials prefer at-home entertainment to cut costs and present a personalized flare, while Boomers are more inclined to host gatherings for privatization and relief from overcrowded public venues. This shift in leisure activities speaks to an overall consumer desire for customization and intimacy, regardless of their assigned generation. [More]