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Score: 5.8
This Month and Mild Top 4 Examples: 3,975 Total Clicks Date Range: Aug 14 - Oct 14
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As consumers shift to prioritize convenience, coffee culture sees a backlash
Implications - The term 'coffee connoisseur' is being taken a step further with consumers opting for time-heavy methods to making the perfect cup. Despite convenience culture seeing an increase in popularity, this shift to archaic or tedious methods of preparation denote consumer preference for quality over quantity. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 38,037 Total Clicks Date Range: Sep 13 - Oct 14
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Challenging perceptions of standard design, pre-built homes are modernized
Implications - Prefab homes are being rebranded by designers looking to label the building process as fashionable. The incorporation of modern design and eco-friendly elements appeals to consumers looking for cost-effective methods, but also those seeking design that can be easily upgraded to reflect growing needs. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 15,470 Total Clicks Date Range: Sep 13 - Oct 14
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Prefab design gets a naturalistic overhaul to broaden appeal
Implications - Design-conscious consumers are apprehensive of prefabricated structures because of their history for being architecturally cold, which is being fought against with natural, cozy designs. As the building practice becomes more commonplace, this shift towards aesthetic character in manufactured designs broadens consumer appeal. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 38,361 Total Clicks Date Range: Feb 14 - Oct 14
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Consumer preference for modular design sparks mobile retreats
Implications - The ability for consumers to have their own rural retreat is being supported by prefab cabins and cottages. As the search for cost and time-effective solutions for vacationing becomes more prevalent, the rise of rural prefab structures is making the concept of second home ownership more feasible for consumers. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 9,628 Total Clicks Date Range: Dec 12 - Sep 14
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Consumers turn to signal-blocking tech accessories to occasionally detach
Implications - Seeking to find a middle ground between isolation and addictive online tendencies, users are turning to signal-blocking accessories for a temporary detachment. Using specially designed cases and even apps to block out WiFi signals and distractions, consumers are allowing themselves to go off the grid without having to physically part with their beloved tech devices. [More]
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Score: 7.4
This Quarter and Warm Top 4 Examples: 12,763 Total Clicks Date Range: Nov 13 - Sep 14
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Hotels add a contemporary spin to vintage aesthetics to stand apart
Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 42,745 Total Clicks Date Range: Feb 14 - Aug 14
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Consumers look to obviously upcycled design elements to convey originality
Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 47,344 Total Clicks Date Range: May 14 - Aug 14
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Products become more rugged to the delight of scrupulous consumers
Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last. [More]
Score: 8.3
This Quarter and Warm Top 4 Examples: 61,701 Total Clicks Date Range: Feb 14 - Aug 14
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Architectural design shifts to reflect a growing desire for fun and exercise
Implications - The consumer mindset prioritizes efficiency, which is being reflected in playful interior design that place exercise and fun at the core of routine. This shift towards a playful design aesthetic marks a preference for less formalized means of maintaining a health lifestyle and incorporating necessary tasks into existing schedules. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 17,015 Total Clicks Date Range: Aug 13 - Aug 14
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Seeking functionality, consumers turn to jewelry that can change form
Implications - Seeking to acquire multi-functional products without added cost, consumers are turning to more adaptable everyday accessories. Opting for jewelry pieces that can morph and transform into different designs, consumers are able to satiate diverse tastes through a single product. [More]