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Score: 6.4
This Week and Mild Top 4 Examples: 2,966 Total Clicks Date Range: Aug 15 - Aug 15
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Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 8,513 Total Clicks Date Range: Oct 13 - Aug 15
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Milk and cheese products get added appeal with conceptual forms
Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,933 Total Clicks Date Range: Feb 15 - Aug 15
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Refreshment concepts become safer and more comfortable for conscious consumers
Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 14,100 Total Clicks Date Range: Jan 15 - Aug 15
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Moody, clandestine imagery aims to inspire product-driven ritual in consumers
Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 19,709 Total Clicks Date Range: Mar 14 - Jul 15
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Design-focused desk supplies offer consumers individual expression at work
Implications - Ultramodern desk accessories provide office workers with a mode of individual expression while upgrading the work environment to one that is more aesthetically pleasing. Such design-focused items are often made from upscale materials and speak to the progression of form toward minimalist, pure aesthetics that are easily discernible from the traditional cluttered desk space. [More]
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Score: 8.1
This Quarter and Warm Top 4 Examples: 7,285 Total Clicks Date Range: Jun 15 - Jul 15
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The fast casual industry responds to the health movement with bold brand transparency
Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 18,184 Total Clicks Date Range: Mar 14 - Jul 15
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Ultra boutique hotels emphasize their small scale through upleveled services
Implications - As overuse of the term "boutique" has made the moniker almost trivial in regards to accommodations, ultra-tiny luxury hotels are emphasizing the scale of their facilities through highly specific and customized amenities. These small-scale luxury accommodations often boast themed suites that offer truly one-of-a-kind experiences accessible to only one party at a time. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 15,371 Total Clicks Date Range: Sep 14 - Jul 15
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Wheelchair designs are updated for more dynamic use
Implications - Many wheelchairs are stiff and unsympathetic to the fact that their users are confined to their seat. In the interest of increasing both comfort and mobility, many wheelchair companies have updated their designs to offer greater customization. The ability to modify according to preference empowers disabled people to navigate the world around them with ease and convenience. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 7,254 Total Clicks Date Range: May 15 - Jul 15
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High-concept pixel art speaks to the modern consumer's digital mindset
Implications - Deliberately pixelated designs have found their way into everything from packaging to public art in what can only be considered a direct reflection of the modern consumer's digital perspective. An efficient means for brands to communicate their forward-thinking vision, pixelated design represents the inherent intersection of the digital and natural worlds through the scope of the discerning consumer. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 21,377 Total Clicks Date Range: Aug 13 - Jun 15
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High-performance footwear takes an unrestricted approach to its design
Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel. [More]