Diversified Advent

Advent calendar products diverge from their typical focus on chocolate

Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once.
SCORE: 6.7
This Week and Mild Top 5 Examples: 1,143 Total Clicks Nov 16 - Nov 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Cheese-Filled Advent Calendars - The Cheese Advent Calendar is Loaded with #CheeseNotChoc
SCORE: 8.9
This Week and Warm 302 Clicks Pub: Nov 30, 16
Cheese-Filled Advent Calendars
The Cheese Advent Calendar is Loaded with #CheeseNotChoc
Annem Hobson is the blogger behind ‘So Wrong It’s Nom!’ and the proud creator of the world’s first Cheese Advent Calendar. While the Cheese Advent Calendar is currently... [More]
Single-Serve Wine Advent Calendars - VineBox's Wine Advent Calendar Provides By-the-Glass Samples
SCORE: 8.4
This Week and Warm 233 Clicks Pub: Nov 30, 16
Single-Serve Wine Advent Calendars
VineBox's Wine Advent Calendar Provides By-the-Glass Samples
VineBox first set itself apart as a wine-by-the-glass subscription service and it continues to be a standout with the introduction of its festive wine advent calendar. The limited-edition ‘... [More]
Coffee Advent Calendars - Perkulatte's Unique Christmas Countdown Offers Daily Coffee Samples
SCORE: 6.4
This Week and Warm 151 Clicks Pub: Nov 30, 16
Coffee Advent Calendars
Perkulatte's Unique Christmas Countdown Offers Daily Coffee Samples
This year, Perkulatte is rolling out a festive Coffee Advent Calendar that offers a fun way to try individually packaged coffee samples for 24 days in December. The components of the Coffee Advent... [More]
Boozy Advent Calendars - The Premium Whisky Advent Calendar Offers a Scrumptious Snifter Daily
SCORE: 5.7
This Month and Mild 394 Clicks Pub: Nov 27, 16
Boozy Advent Calendars
The Premium Whisky Advent Calendar Offers a Scrumptious Snifter Daily
Created for those that enjoy whisky to countdown to Christmas Day, the Premium Whisky Advent Calendar is packed with array of delicious libations to enjoy over the course of December. 24 wax-sealed... [More]
Holiday Advent Desserts - eCreamery's Twelve Days of Christmas Gives a Sampling of Holiday Ice Cream
SCORE: 4.1
This Month and Untested 63 Clicks Pub: Nov 26, 16
Holiday Advent Desserts
eCreamery's Twelve Days of Christmas Gives a Sampling of Holiday Ice Cream
While it’s fairly common for some dessert brands to release holiday ice cream collections, this year, eCreamery is going about this idea in a novel way by creating an entire ice cream advent... [More]