Elevated Alcohol

Ciders are positioned as upscale to accommodate flavor-focused foodies

Implications - Prior to the foodie movement, low-alcohol beverages such as ciders were perceived as low-quality. Now that flavor equates to status, cider has been elevated as a higher end product than beer or mixers. This is achieved through branding, sophisticated flavoring, and targeted marketing toward foodies.
SCORE: 6.1
This Quarter and Warm Top 4 Examples: 2,492 Total Clicks Jun 16 - Jan 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
European-Inspired Cider Collections - The Brand Lillevik Alpine Features European Imagery
SCORE: 7.8
This Quarter and V. Hot 1,437 Clicks Pub: Jan 7, 17
European-Inspired Cider Collections
The Brand Lillevik Alpine Features European Imagery
Lillevik Alpine is a New Zealand-based company that has a branding identity strongly influenced by European design styles. The brand enlisted the creative agency ‘makebardo’ to create... [More]
Upscale Fruit Cider Branding - The New Stella Artois Cidre Packaging is Artistically Fresh
SCORE: 6.4
This Year and Warm 586 Clicks Pub: Jun 9, 16
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
Looking to upscale and rebrand the fruit ciders available from the beer brand, the Stella Artois Cidre packaging refresh is set to consist of bottles and cans with crisp imagery. The Stella Artois... [More]
Summery Cider Branding - These Alcoholic Drinks are Designed to Be Vibrant and Youthful
SCORE: 4.2
This Year and Mild 244 Clicks Pub: Aug 30, 16
Summery Cider Branding
These Alcoholic Drinks are Designed to Be Vibrant and Youthful
The cider branding created by creative agency ‘IWANT Design’ works to draw the eye of potential consumers. The brand ‘Wolffer 139’ offers both a cider and dry rose and they... [More]
Fizzed Fruit Ciders - The Smirnoff Cider Range Offers Tropical Notes Paired with Vodka Fermentation
SCORE: 3.6
This Year and Mild 225 Clicks Pub: Jun 13, 16
Fizzed Fruit Ciders
The Smirnoff Cider Range Offers Tropical Notes Paired with Vodka Fermentation
In celebration of summer, Smirnoff has put together a line of vodka-based fruit ciders with noteworthy tropical notes that are ideal to sip on during the warmer weather. The beverages are light,... [More]
Quantcast