Microbrew Mimicry

Non-alcoholic beverages borrow tips from craft beer

Implications - Non-alcoholic beer is following the patterns seen in the alcohol space by inheriting branding, marketing, and even flavor cues from craft beer. This speaks to the sober consumer's desire to participate in the culture of alcohol beyond its social implications. This signifies the strength of creating a cultural connection, as opposed to simply satisfying a need.
SCORE: 5.4
This Year and Mild Top 5 Examples: 5,363 Total Clicks Mar 15 - Dec 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthDrinking
Non-Alcoholic Ginger Beers - Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
SCORE: 5
Mild 566 Clicks Pub: Dec 8, 15
Non-Alcoholic Ginger Beers
Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
While it might seem like a strange concept to take the alcoholic content out of beer, there’s now a growing market for non-alcoholic beer that retains the same taste and texture, without the... [More]
Easygoing Tea Bottles - Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
SCORE: 4.4
Mild 2,515 Clicks Pub: Mar 10, 15
Easygoing Tea Bottles
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
From high tea to teacups and precise brewing directions, tea has a history of being a pretty serious drink in many cultures—but by sourcing inspiration from beer packaging for its line of bottled... [More]
Microbrewed Soda Branding - Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
SCORE: 3.4
Mild 1,081 Clicks Pub: Dec 29, 15
Microbrewed Soda Branding
Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
This vibrant example of soda branding combines a bright color palette with contemporary sketches of some of the fresh fruit ingredients infused into the product. Gothenburg Soda (GBC Soda) hails... [More]
Alcohol-Free Brews - Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer
SCORE: 4.9
This Year and Mild 689 Clicks Pub: Jun 11, 16
Alcohol-Free Brews
Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer
Labatt Breweries of Canada recently introduced the ‘Prohibition Brew’ as a new non-alcoholic beer option for consumers. The 0% ABV beverage is the first-ever alcohol-free beer beverage... [More]
Mock Beer Beverages - Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer
SCORE: 2.4
Untested 512 Clicks Pub: Mar 24, 15
Mock Beer Beverages
Sapporo+ is a Non-Alcoholic Drink That Tastes Like Beer
As the beverage industry is now seeing a slow decline in the sales of alcoholic drinks, it was only a matter of time before non-alcoholic drinks started to become more popular. Big brands like... [More]
Quantcast