Microbrew Mimicry

Non-alcoholic beverages borrow tips from craft beer

Implications - Non-alcoholic beer is following the patterns seen in the alcohol space by inheriting branding, marketing, and even flavor cues from craft beer. This speaks to the sober consumer's desire to participate in the culture of alcohol beyond its social implications. This signifies the strength of creating a cultural connection, as opposed to simply satisfying a need.
SCORE: 5.3
This Month and Mild Top 6 Examples: 5,150 Total Clicks Mar 15 - Apr 17
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Consumer Insight Topics: LifestyleDrinking
Non-Alcoholic Ginger Beers - Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
SCORE: 4.9
Mild 569 Clicks Pub: Dec 8, 15
Non-Alcoholic Ginger Beers
Buderim's Non-Alcoholic Beer is Powered by Carbonated Water and Ginger
While it might seem like a strange concept to take the alcoholic content out of beer, there’s now a growing market for non-alcoholic beer that retains the same taste and texture, without the... [More]
Easygoing Tea Bottles - Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
SCORE: 4.3
Mild 2,521 Clicks Pub: Mar 10, 15
Easygoing Tea Bottles
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
From high tea to teacups and precise brewing directions, tea has a history of being a pretty serious drink in many cultures—but by sourcing inspiration from beer packaging for its line of bottled... [More]
Microbrewed Soda Branding - Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
SCORE: 3.2
Mild 1,091 Clicks Pub: Dec 29, 15
Microbrewed Soda Branding
Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
This vibrant example of soda branding combines a bright color palette with contemporary sketches of some of the fresh fruit ingredients infused into the product. Gothenburg Soda (GBC Soda) hails... [More]
Alcohol-Free Brews - Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer
SCORE: 4.7
This Year and Mild 754 Clicks Pub: Jun 11, 16
Alcohol-Free Brews
Budweiser's 'Prohibition Brew' is the Brand's First Non-Alcoholic Beer
Labatt Breweries of Canada recently introduced the ‘Prohibition Brew’ as a new non-alcoholic beer option for consumers. The 0% ABV beverage is the first-ever alcohol-free beer beverage... [More]
Non-Alcoholic Malt Beverages - Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
SCORE: 3.6
This Quarter and Untested 185 Clicks Pub: Mar 3, 17
Non-Alcoholic Malt Beverages
Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
The Temipre Group recently introduced its Hillsburg alcohol-free drink collection to the United States, putting a focus on flavor in place of alcohol content. The non-alcoholic malt drink range... [More]
Non-Alcoholic Craft Tonics - These Top Note Tonic Drinks Introduce Reinterpreted Classics
SCORE: 3.6
This Month and Untested 30 Clicks Pub: Apr 29, 17
Non-Alcoholic Craft Tonics
These Top Note Tonic Drinks Introduce Reinterpreted Classics
These new Top Note Tonic drinks introduce flavors like Bitter Lemon, Ginger Beer and Indian Tonic Water that offer refreshing ways to flavor a variety of alcoholic drinks. With herbal, citrus and... [More]
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