Snackable Webisode

Teenage multitaskers seek short and share-worthy online video series

Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following.
SCORE: 5.1
This Year and Untested Top 4 Examples: 728 Total Clicks Mar 16 - Dec 16
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DEMOGRAPHICS
Competitive Sports Webseries - EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
SCORE: 5.2
This Year and Mild 113 Clicks Pub: Aug 12, 16
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
In collaboration with some of the top sports content creators on YouTube, EE is building upon its ‘The Wembley Cup’ webseries, which kicked off last year. The Wembley Cup 2016 is... [More]
Raccoon Cooking Tutorials - Geico's 'Raccookin' Ads Feature Raccoons Parodying Food Tutorials
SCORE: 5.9
This Year and Untested 324 Clicks Pub: Oct 25, 16
Raccoon Cooking Tutorials
Geico's 'Raccookin' Ads Feature Raccoons Parodying Food Tutorials
Geico’s new ad campaign features TV spots with additional online extras called ‘Raccookin’ that continue where the TV ads leave off. The TV ad features three raccoons scavenging... [More]
Stylish Survival Webseries - The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
SCORE: 3.9
Untested 177 Clicks Pub: Mar 18, 16
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
The ‘End Times Girls Club’ is a quirky YouTube series from Rose Schlossberg and Mara Nelson-Greenberg that’s branded as “your ultimate guide to a popular survival” post-... [More]
Music-Streaming Video Series - Spotify Video is Launching 12 Original Series on the Theme of Music
SCORE: 3.2
Untested 114 Clicks Pub: May 13, 16
Music-Streaming Video Series
Spotify Video is Launching 12 Original Series on the Theme of Music
Following the launch of Spotify video at the beginning of this year, Spotify is now introducing 12 original video shows. Previously, Spotify has only been showcasing videos by other creators, so... [More]
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