Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following.
Workshop Question - Is your company prepared to adjust its strategy in order to capture the attention of Gen Z?
Trend Themes
1. Short-form Video Content - Creating humorous, snappy and bite-sized video content to cater to Gen Z with shorter attention spans
2. Branded Webseries - Developing unconventional and quirky webseries like 'The End Times Girls Club' with a female-centric target market to boost audience engagement
3. Interactive Fan Engagement - Engaging fans in the creative process through interactive competition elements like Twitter polls to decide players for the 'Wembley Cup 2016'
Industry Implications
1. Digital Media and Entertainment - Developing platforms and content that cater to evolving consumption habits of the digitally-savvy demographic
2. Marketing and Advertising - Incorporating unconventional and humorous marketing programs to gain traction and boost engagement
3. Consumer Goods and Services - Innovating new interactive branded content to engage consumers with humor and entertainment
4 Featured, 35 Examples:
63,506 Total Clicks
Date Range:
Mar 16 — Dec 16
Trending:
Untested
Consumer Insight Topics:
