Challenge Exposure

YouTube challenges breathe life into classic and emerging face-to-face games

Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content.
SCORE: 4
This Year and Untested Top 5 Examples: 380 Total Clicks Dec 16 - Dec 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: ToysLife-StagesSocial Media
Water Helmet Challenges - YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge'
SCORE: 5.4
This Year and Untested 146 Clicks Pub: Dec 5, 16
Water Helmet Challenges
YouTubers Markiplier and Rosanna Pansino Created the 'Wet Head Challenge'
Two popular YouTubers, Rosanna Pansino and Markiplier, recently competed in a game they call the ‘Wet Head Challenge.’ Released through Markiplier’s channel, the game involves, luck,... [More]
Spicy Food Challenges - Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube
SCORE: 3.8
This Year and Untested 56 Clicks Pub: Dec 12, 16
Spicy Food Challenges
Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube
Hot pepper challenges have been popular on YouTube for sometime now, with people across the world uploading videos to prove their tolerance for spice. One such video that appeals to young teens... [More]
Flatulent Card Games - YouTubers 'Team Edge' Played the 'Gassy Gus Challenge'
SCORE: 4.2
This Year and Untested 82 Clicks Pub: Dec 5, 16
Flatulent Card Games
YouTubers 'Team Edge' Played the 'Gassy Gus Challenge'
The YouTubers from ‘Team Edge’ recently competed against one another in the ‘Gassy Gus Challenge,’ a game in which a big meal ends up costing the competitors. The game... [More]
Quick Guessing Challenges - YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule'
SCORE: 3.2
This Year and Untested 53 Clicks Pub: Dec 5, 16
Quick Guessing Challenges
YouTubers 'Team Edge' Competed in a Game of 'The 5 Second Rule'
In a recent challenge video, the YouTubers in ‘Team Edge’—Bryan, J-Fred, and Matt—competed against one another in a game of ‘The 5 Second Rule.’ Far from a... [More]
Board Game Challenge Videos - YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge'
SCORE: 3
This Year and Untested 43 Clicks Pub: Dec 5, 16
Board Game Challenge Videos
YouTubers 'Team Edge' Faced Off in the 'Quelf Challenge'
The YouTubers from ‘Team Edge,’ Bryan, J-Fred, and Matt, recently competed against one another in the ‘Quelf Challenge.’ As the name implies, the Quelf Challenge involves... [More]
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