To reiterate that humans are naturally "Made to Move," an idea that's central to the theme of its latest campaign, Lucozade decided to transform an ordinary bus stop into a place for commuters to partake in 'Wait Training.'
In Manchester, England, Lucozade challenged members of the general public to partake in a variety of fitness-related activities, guided by an on-screen trainer. Those who were up to take on the fun challenge were rewarded with drinks from the brand, such as its Sport Body Fuel or Low Cal beverages, which were dispensed directly through the bus shelter station.
With its Made to Move campaign, it is expected that Lucozade will expose about 16 million people between the ages of 16 and 34 to its mission to get people moving.
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