Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Top 80 Billboard Trends of 2016

From Fitness-Boosting Bus Shelters to Anti-Homophobia Billboards

— January 30, 2017 — Marketing
The top 2016 billboard trends have seen a variety of different patterns, most notably ones that infuse technology into what was once a traditional advertising platform, as well as billboards that promote causes related to social justice.

One of the more prominent trends that could be observed this past year was brands taking advantage of bus shelters to engage and interact with consumers. One such example is the 'Made to Move' campaign by the brand 'Lucozade' – which sells sports drinks. The campaign featured a bus shelter with a 'Wait Training' program that encouraged commuters to exercise along with the video that is featured – with participants receiving a sports drink at the end. The unique campaign worked to engage consumers, improved brand perception and worked towards a good cause – promoting health and fitness. Trend Hunter's 2017 Trend Report is packed with ideas and innovations that are related to engaging modern day consumers in similar ways.

As this past year has been one of great change and upheaval, it is unsurprising that brands, charities and individuals would take the time to promote good causes on widely seen marketing platforms such as billboards. An example of this is the anti-homophobia billboard by the non-profit 'Planting Peace,' – which reveals an image of the politicians Donald Trump and Ted Cruz kissing along with the quote "Love Trumps Hate" – now a war cry of sorts for anti-Trump protesters and pro-Hillary and Bernie supporters.
5.8
Score
Popularity
Activity
Freshness
80
Disappearing Alphabet Campaigns
Disappearing Alphabet Campaigns
This Blood Donation Initiative Removes A, B and O from Signage
<
79
Handmade Sequin Billboards
Handmade Sequin Billboards
This Brazilian Billboard Celebrates the Theatrical Bumba-Meu-Boi
<
78
Political Health Test Advertisements
Political Health Test Advertisements
The 'Feel the Burn?' Billboards Promote FreeSTDCheck.org
<
77
Artistic Album Promotions
Artistic Album Promotions
Singer James Blake Enlists Illustrator Quentin Blake to Promote His Work
<
76
Data-Powered Tennis Posters
Data-Powered Tennis Posters
These IBM Ads Share Animated Sports Facts Based on Real-Time Events
<
75
Virus Protection Billboards
Virus Protection Billboards
These Miami Billboards Were Created in Response to the Rise in Zika
<
74
Clean Slate Charity Campaigns
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
<
73
Interactive Movie Billboards
Interactive Movie Billboards
Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself
<
72
Miniature Car Mosaics
Miniature Car Mosaics
This Car Display from Citroën is Made of 3,000 Toy Models
<
71
Drone-Mounted Billboards
Drone-Mounted Billboards
Skye Aero Wants To Use Drone Billboards to Revolutionize Advertising
<
70
Empowering Athlete Campaigns
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
<
69
Rest Stop Billboards
Rest Stop Billboards
Sodimac's Ad Roadside Promotes a Garage for Tired Drivers to Sleep for Free
<
68
Multicolor Paper Display Billboards
Multicolor Paper Display Billboards
The E Ink Advanced Color ePaper is Efficient and Durable
<
67
Comforting Fast Food Commercials
Comforting Fast Food Commercials
This KFC Commercial Emphasizes the Importance of Comfort Food
<
66
Extreme Lip Balm Tests
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
<
65
Geo-Targeted Truck Billboards
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
<
64
Real-Time Travel Billboards
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
<
63
Interactive Karaoke Billboards
Interactive Karaoke Billboards
Santander's Fun City Billboards Appeal to Millennials
<
62
Morphing Candy Billboards
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
<
61
Sunscreen Claw Games
Sunscreen Claw Games
This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games
<
60
Melting Neon Billboards
Melting Neon Billboards
This Neon Billboard Made from Ice Encourages People to Thaw Out in Mexico
<
59
City-Friendly Digital Advertising
City-Friendly Digital Advertising
The 'Google Urbanism' Project Would Share Ad Revenue with Cities
<
58
3D-Printed Origami Posters
3D-Printed Origami Posters
This Dynamic Bus Ad Features 3D-Printed Origami Elements
<
57
Disappearing Magic Billboards
Disappearing Magic Billboards
This Quebec City Magic Festival Ad Does a Stunt Before the Public
<
56
Phonecall Travel Billboards
Phonecall Travel Billboards
Airbnb's City Billboards Encourage People to Call and Text
<
55
Real-Time Furniture Billboards
Real-Time Furniture Billboards
This Furniture Advertisement from IKEA is Built with a Storage Unit
<
54
Political Anti-Homophobia Ads
Political Anti-Homophobia Ads
Planting Peace's Billboard Shows Donald Trump and Ted Cruz Kissing
<
53
Precisely Painted Murals
Precisely Painted Murals
Purdy Creates a Brick Wall Mural by Adding Color Only to the Mortar
<
52
Competitive Burger Billboards
Competitive Burger Billboards
This Massive Vertical Billboard Promotes McDonalds Over Burger King
<
51
Mosquito-Killing Billboards
Mosquito-Killing Billboards
This Outdoor Billboard is Equipped with Panels to Kill Zika Mosquitoes
<
50
Embroidered Fantasy Tapestries
Embroidered Fantasy Tapestries
This Game of Thrones Ad Uses Textiles to Recreate an Iconic Scene
<
49
Workout Bus Shelters
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
<
48
Data-Driven Music Campaigns
Data-Driven Music Campaigns
These Playful Spotify Ads Reveal What Its Users are Listening to
<
47
Illusory University Posters
Illusory University Posters
These Illusion Posters Cleverly Advertise Distance Education
<
46
Pedestrian Safety Ads
Pedestrian Safety Ads
These TTC Ads Encourage Pedestrians to Stay Focused and Stay Safe
<
45
Chalkboard Art Advertisements
Chalkboard Art Advertisements
This Artful Gaming Ad is a Chalkboard Drawing in Shinjuku Station
<
44
Basketball-Inspired ATMs
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
<
43
Whipped Cream Weather Billboards
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
<
42
Dueling Vigilante Billboards
Dueling Vigilante Billboards
This Interactive Billboard Ad for Daredevil is Powered by Hashtags
<
41
Playable Concert Posters
Playable Concert Posters
Telekom Created a Fun Way to Promote the Budapest Festival Orchestra
<
40
Car-Targeting Billboards
Car-Targeting Billboards
These Targeted Ads are Able To Recognize and Advertise to Individual Cars
<
39
Phone-Charging Billboards
Phone-Charging Billboards
This Dragon Quest Billboard Offers Mobile Phone Chargers for Commuters
<
38
Social Media Billboards
Social Media Billboards
The First-Ever Instagram Advertising Campaign is Launching in France
<
37
Bus Shelter Gyms
Bus Shelter Gyms
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
<
36
Edible Fish Billboards
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
<
35
Olympian Selfie Billboards
Olympian Selfie Billboards
United Airlines' Olympic Ads Photograph Staff and American Athletes
<
34
Rock Wall Billboards
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
<
33
Coloring Book Billboards
Coloring Book Billboards
This Roving Kabuto Noodles Billboard Inspires Calm in the City of London
<
32
Social City Billboards
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
<
31
Unmissable Bus Advertisements
Unmissable Bus Advertisements
This Bus Advertisement from Out of Home Media Refuses to Go Unseen
<
30
Giant Smartphone Billboards
Giant Smartphone Billboards
The Samsung Galaxy S7 Edge Billboard Takes Over an Entire Building
<
29
Motion-Tracking Billboards
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
<
28
Lengthy Hashtag Billboards
Lengthy Hashtag Billboards
These Heineken Ads Show the Beer's Complete Ingredient List
<
27
Glass Tile Billboards
Glass Tile Billboards
These Stunning Billboards Direct You Around Clerkenwell Design Week 2016
<
26
Political Estate Billboards
Political Estate Billboards
Jeff Cook Real Estate Offers to Help Americans Move to Canada
<
25
Social Good Selfie Walls
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
<
24
Colorful Contraception Ads
Colorful Contraception Ads
This STD Campaign Uses Phrases Spelled Out in Unwrapped Condoms
<
23
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
22
VR Bus Shelter Spas
VR Bus Shelter Spas
This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
<
21
Viral Game Charity Campaigns
Viral Game Charity Campaigns
This Pokemon Go-Themed Campaign Helps Find Missing People Too
<
20
Celebratory Crayon Bus Tours
Celebratory Crayon Bus Tours
Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
<
19
Traffic-Sensing Billboards
Traffic-Sensing Billboards
INRIX Billboards are Able to Change Ads Based on Traffic Speed
<
18
Unwrapped Chocolate Billboards
Unwrapped Chocolate Billboards
This Museum Ad for a Chocolate Exhibition is Gradually Revealed
<
17
Anti-Consumerism Ads
Anti-Consumerism Ads
These Ads Urge Creative Professionals to Fight for Social Justice
<
16
Building Block Billboards
Building Block Billboards
This Playful Subway Advertising Stunt Turns Commuters into Builders
<
15
Ultramodern Karaoke Bar Branding
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
<
14
Candy Giveaway Billboards
Candy Giveaway Billboards
This Interactive Candy Advertisement Gives Out Gummy Sweets
<
13
Posture-Correcting Billboards
Posture-Correcting Billboards
This Digital Billboard From Microsoft Corrects Posture Instantly
<
12
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
<
11
AR Blood Donation Billboards
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
<
10
Interactive Vertical Billboards
Interactive Vertical Billboards
Tom Wiscombe's Novel Billboard Design Will Go Up in Los Angeles
<
9
Slide Puzzle Billboards
Slide Puzzle Billboards
This Mary Free Bed Rehabilitation Hospital Ad is Styled Like a Word Puzzle
<
8
Skin-Protecting Lockers
Skin-Protecting Lockers
Garnier Ambre Solaire Encourages People to Protect Belongings and Skin
<
7
Temperature-Sensitive Billboards
Temperature-Sensitive Billboards
This Coca-Cola Billboard Adapts in Response to Local Weather
<
6
Villainous Film Posters
Villainous Film Posters
These Suicide Squad Posters Pay Tribute to Each of the Characters
<
5
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
4
Humorous Banking Billboards
Humorous Banking Billboards
These Comical Bank Ads Encourage Customers to Hold Back on App Use
<
3
Reverse Psychology Ads
Reverse Psychology Ads
The Text and Drive Campaign for a Funeral Home Focuses on Real Consequences
<
2
Marketing Street Performances
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
<
1
Motion-Sensing Interactive Ads
Motion-Sensing Interactive Ads
Walkers Brand Created a Unqiuely Interactive Street Advertisement
<