Lucozade Alert Comes in Two Refreshing Flavors
Michael Hemsworth — September 4, 2021 — Marketing
References: lucozade & conveniencestore
The Lucozade Alert drinks are arriving in the UK as a low-calorie refreshment option that will help to reduce feelings of tiredness and fatigue with naturally sourced ingredients.
The drinks come in two flavor options including Cherry Blast and Tropical Blast, which are both formulated with naturally sourced caffeine along with vitamin B3. The beverages follow on research that reveals adult consumer concerns surrounding tiredness. The drinks are formulated to offer an alternative to Lucozade Energy that targets different consumer needs.
Head of Lucozade Energy at Suntory Beverage & Food (SB&F) GB&I Zoe Trimble spoke on the new Lucozade Alert drinks saying, "Lucozade Alert is high in caffeine with Vitamin B3 for an energising boost; all with the great Lucozade taste that your shoppers know and love. We’re delighted to be bringing this new non-HFSS product to market."
The drinks come in two flavor options including Cherry Blast and Tropical Blast, which are both formulated with naturally sourced caffeine along with vitamin B3. The beverages follow on research that reveals adult consumer concerns surrounding tiredness. The drinks are formulated to offer an alternative to Lucozade Energy that targets different consumer needs.
Head of Lucozade Energy at Suntory Beverage & Food (SB&F) GB&I Zoe Trimble spoke on the new Lucozade Alert drinks saying, "Lucozade Alert is high in caffeine with Vitamin B3 for an energising boost; all with the great Lucozade taste that your shoppers know and love. We’re delighted to be bringing this new non-HFSS product to market."
Trend Themes
1. Naturally Sourced Drinks - Opportunity to develop more low-calorie drinks with naturally sourced ingredients and vitamins.
2. Focus on Reducing Fatigue - Opportunity to formulate drinks which reduce feelings of tiredness and fatigue for adult consumers.
3. Product Line Extension - Opportunity to explore different consumer needs by launching products in the same line with different formulations.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop naturally sourced drinks that target consumers concerned about tiredness and fatigue.
2. Functional Beverage Industry - Opportunity to expand the functional beverage category with more low-calorie drinks that target adult consumer needs.
3. Healthy Beverage Industry - Opportunity to develop a new product line or add to an existing line, with an emphasis on health by formulating drinks with naturally sourced ingredients.
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