Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life interactions, face to face games that encourage sharing with other players are rising in prominence at get-togethers, as they particularly appeal to the tech-immersed youth demographic.
Workshop Question - In what way can your brand create a social activity that reduces stress and increases bonding?
Trend Themes
1. Gamified Party Culture - As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations.
2. Fast-paced Games - Games that can be played quickly in a matter of minutes without requiring prolonged attention appeal to players who lack patience or have short attention spans.
3. Confessional Card Games - Games that encourage open and honest discussions among players, such as group card games that ask thought-provoking questions, are gaining popularity to help people strengthen their social bonds.
Industry Implications
1. Board Games - Board games that are designed to encourage socialization and foster communication among players offer an opportunity for innovation in game mechanics that can make them more engaging and memorable.
2. App-based Games - Mobile apps that offer party game experiences or recreate popular board games as digital experiences allow game designers to explore new mechanics and features that can make games more accessible or fun for a broader audience.
3. Social Networking - Social networking platforms that integrate game-like features, such as group chat games or challenges, can create opportunities for users to engage more deeply with their online communities and expand their social circles.
4 Featured, 36 Examples:
148,221 Total Clicks
Date Range:
May 16 — Feb 17
Trending:
Average
Consumer Insight Topics:
