Glamorized Extreme

Online platforms allow influencers to challenge traditional beauty standards

Implications - Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self.
SCORE: 7.6
This Year and Warm Top 4 Examples: 13,576 Total Clicks Mar 16 - Dec 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmeticsSocial Media
Crystalized Lip Looks - Johanna Adams Creates Mesmerizing Art on Lips Inspired by Crystal Formations
SCORE: 8.7
This Year and Viral 9,816 Clicks Pub: Sep 23, 16
Crystalized Lip Looks
Johanna Adams Creates Mesmerizing Art on Lips Inspired by Crystal Formations
Johanna Adams is a makeup artist based in New York City who has taken to creating art on lips that is inspired by natural crystal formations. The incredible pieces of body art are posted to... [More]
Food-Based Makeup Tutorials - Instagram's 'Makeup_Maven' Created a Video Using Food as Makeup
SCORE: 7.8
This Year and Warm 1,021 Clicks Pub: Dec 12, 16
Food-Based Makeup Tutorials
Instagram's 'Makeup_Maven' Created a Video Using Food as Makeup
Self-taught makeup artist and Instagram user ‘Makeup_Maven’ (also known as Raychel Newton) recently shared a video spotlighting the use of food as makeup—this includes using a... [More]
3D Botanical Nail Art - Roz Borg Creatively Glues Real Plants onto Her Fingernails
SCORE: 6.7
This Year and Warm 1,711 Clicks Pub: Oct 26, 16
3D Botanical Nail Art
Roz Borg Creatively Glues Real Plants onto Her Fingernails
Australian shop owner Roz Borg claims the title of botanical nail artist—which she’s earned for herself by designing some incredibly innovative beauty accessories that have garnered her... [More]
Filtered Photography Makeup Tutorials - The Drag Snapchat Filter is Recreated With Cosmetic Products
SCORE: 5.8
Warm 1,028 Clicks Pub: Mar 16, 16
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
YouTube beauty guru Mayra Touch of Glam recreates the drag makeup look snapchat filter using cosmetic products. The makeup tutorial teaches consumers how they can recreate the intense and bold... [More]
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