Package Activation

The culinary industry entices consumers with gamified tech packaging

Implications - Food and beverage brands are introducing gamification into packaging as a means to attract and entertain consumers. This intrigues tech-savvy shoppers, while encouraging the consumer to connect their use of the product with their value of self. This is an effect of the scoring element of gamification.
SCORE: 6.8
This Year and Warm Top 4 Examples: 5,179 Total Clicks Mar 16 - Dec 16
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Consumer Insight Topics: MarketingInteractiveBranding
Edible Board Games - These Snack Boxes are Inspired by Retro Games and Puzzles
SCORE: 6.9
Hot 2,643 Clicks Pub: Mar 30, 16
Edible Board Games
These Snack Boxes are Inspired by Retro Games and Puzzles
Brussels-based chocolatier Pierre Marcolini and designer Peter Pilotta have teamed up to create this set of vibrant snack boxes. Each is inspired by retro games and puzzles and will appeal to design... [More]
Drinking Game Tequila Packaging - This Packaging Can Be Used to Ship Tequila Bottles and Play Games
SCORE: 7
This Year and Warm 1,229 Clicks Pub: Aug 11, 16
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
Not only does this tequila packaging open up to reveal alcohol and shot glasses, it also can be used to play drinking games. Designed by Vanessa Pan in Caracas, Venezuela, this unique packaging is... [More]
QR Code Prizes - This Company Has Replaced the Toy Prizes in Its Snacks with QR Codes
SCORE: 5.4
Warm 891 Clicks Pub: Apr 29, 16
QR Code Prizes
This Company Has Replaced the Toy Prizes in Its Snacks with QR Codes
For many years, Crack Jack has been known for the toy prizes hidden inside its delicious popcorn and peanut snacks. Now the company is breaking with tradition by replacing physical toys with QR... [More]
AR Code Candy Packaging - This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
SCORE: 5.7
This Year and Mild 416 Clicks Pub: Dec 12, 16
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Zappar, a popular augmented reality platform teamed up with PEZ for the brand’s newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection... [More]
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