The Barambo Bar Design Reflects That the Snack Can be Eaten Anytime

By: Misel Saban - Mar 30, 2016
References: & packagingoftheworld
The Barambo snack brand recruited creative agency kollektiv to put together a bar design for its chocolate treats that reflects the temporality of when consumers eat them. The packaging is redesigned to reflect the concept of "Bar Time" and how chocolate can be enjoyed at any time of the day or evening, universally.

The aesthetic of the chocolate bar packaging highlights the temporality of the eating ritual with a logo design that includes the word "bar" alongside the word "time" that is visualized inside a watch face. The emblem speaks to how chocolate bars are routinely consumed whenever, based on the eater's personal cravings. The bars feature colorful wrapping that highlights the gourmet flavors such as biscottino, wafers and caramel with graphics and photo visuals. The logo remains the same on each bar, with a redesign in color to suit the flavor.