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Nutty Protein Snacks

Peanut Butter and Chocolate Clusters by Cracker Jack'D Pack 7g of Protein

— April 8, 2015 — Lifestyle
PepsiCo's Cracker Jack'D brand just introduced two new protein snacks to satisfy consumers who are looking for a sweet way to fuel up. The two new protein mixes come in Peanut Butter Crunch and Double Chocolate flavors, featuring a blend of coated nuts and crunchy granola clusters.

These energy-boosting snacks were developed to help consumers power through the day with a treat that provides seven grams of protein per each flavorful serving. Although the flavors and ingredients are what you might find in a protein-packed snack bar, these mixes offer a new way to enjoy these flavors and textures.

Although many consumers find it a challenge to get enough protein, these new Cracker Jack'D products satisfy this need as a by-product of indulging in peanut butter and chocolate snacks.
Trend Themes
1. Protein-packed Snacks - There is a growing trend for snacks that offer a substantial amount of protein to help consumers fuel up.
2. Coated Nuts and Crunchy Granola - Snacks with coated nuts and crunchy granola clusters are becoming popular as they provide a satisfying texture and flavor.
3. Innovative Flavors and Textures - Consumers are looking for new and exciting flavors and textures in their protein snacks, which creates an opportunity for disruptive innovation.
Industry Implications
1. Protein Food and Snack - The protein food and snack industry can capitalize on the demand for protein-packed snacks by developing innovative products that cater to consumers' needs.
2. Nut and Granola - The nut and granola industry can explore the trend of coated nuts and crunchy granola clusters to offer new and unique products in the market.
3. Confectionery - The confectionery industry can create disruptive innovations by incorporating innovative flavors and textures into their chocolate and peanut butter snacks.
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