The Packaging for LAVA Chocolates Uses Color and Shape to Convey Flavor

By: Laura McQuarrie - Apr 6, 2017
References: thedieline
The unique gradient chocolate packaging created by Iwona Przybyła for LAVA uses a rainbow of colors and die-cut shapes to give consumers a sense of the flavors of each product.

While the Rosemary variety features a square box that is branded with a range of yellow and green colors that's accented by a small herbal sprig cut-out, the Chili-Caramel variety boasts deeper reds, purples and a volcanic icon. The slide-out packages can be unboxed to reveal a protective foil wrapper that protects each flavorful chocolate square.

Although each of these gradient chocolate boxes can be viewed as a standalone product, they can also be arranged in a straight line to create a complete spectrum of colors that's decorated with citrus fruits, waves, clouds and other playful die-cut shapes.