This Illustrated Chocolate Packaging Differentiates Flavors by Color

By: Jana Pijak - Apr 16, 2015
References: fortuito.es & thedieline
Fortuito's illustrated chocolate packaging is artistic and maze-like, differentiating flavors by color scheme. The branding concept is designed for Chocolates De Mendaro, a confection brand that features organic and artisanal sweets.

The chocolatier carries three delicious flavors that include strawberry, orange and mint and expresses itself with illustrated chocolate packaging that is almost too beautiful to open. These rich and indulgent chocolates are color-coded according to their ingredients, red being designated to strawberry and green to its mint flavor.

Catching a consumer's eye, this chocolate branding concept is artistic and will appeal to fans of unexpected sweets. The packaging is also reflective of a new marketing tactic that utilizes a hand-crafted aesthetic when appealing to the millennial market.