Laura Beretti Designs the Chocolate Fish

By: Jamie Danielle Munro - Published: May 14, 2014 • References: lauraberetti.tumblr & packageinspiration
Chocolate Fish is a brand that comes from New Zealand, so Laura Beretti took it upon herself to give this company a more updated look. The result is pieces of chocolate that really give justice to the oceanic-branded name.

Beretti created chocolate packaging that actually looks like fish. The treats come in sardine tin cans, where users have to peel back the top in order to get to the contents inside. Also, string has been tied around the packaging so that a tail could be added to one of the ends. The result is a tin can, filled with chocolate that looks like a fish - not exactly a combination that anyone would expect. However, that's the genius behind the look: it's unexpected nature and playful aesthetic, which is perfect for children. Stats for Fish-Like Chocolate Branding Trending: Older & Warm
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Concept: Chocolate Fish
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Comparison Set: 29 similar articles, including: ribbon-wrapped chocolate branding, charming confectionery branding, and simplistic pastel packaging.