For World Water Day, One Water Changed Its Packaging to a Dirty Color

By: Laura McQuarrie - Mar 23, 2017
References: onedifference.org & metro
In recognition of World Water Day this year, One Water decided to pull a bold stunt and change the color of its water bottle packaging to bring awareness to the fact that millions of people around the world still do not have access to clean drinking water.

One Water released a dirty brown-colored sleeve for its bottled water product, which makes it look as though the pristine spring water inside is actually filthy. These bottles are set to go on sale at major supermarkets.

One Water founder Duncan Goose says: "It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations."