This Butterkist Yogurt-Covered Popcorn is for the Experimental

By: Rebecca Byers - Feb 8, 2016
References: thegrocer
Announced at the end of 2015, the Butterkist Yogurt-Covered Popcorn variety is an experimental in flavor combination that you'll likely be tempted to try. Created to appeal to health-conscious consumers seeking a light snack packing plenty of flavor, the yogurt-covered popcorn may seem unconventional but actually falls under the ever-popular "salty and sweet" category of snacks.

The indulgent flavor hopes to capture the imagination of consumers while also enhancing their overall snacking experience. Butterkist will also be releasing a limited edition Hot Cross Bun Popcorn flavor ahead of the 2016 Easter holiday season.

Experimental, unexpected flavor combinations are a clever way for brands to drive consumer interest, as proven by Oreo, who is constantly releasing exotic takes on the classic cookie.