Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

pH-Balanced Purified Waters

The PepsiCo 'LIFEWTR' Premium Waters Feature Emerging Artist Artwork

— December 10, 2016 — Lifestyle
The market for premium water products is focusing much more on lifestyle than ever, which is evident with the PepsiCo 'LIFEWTR' varieties. Set to debut in the United States starting in February 2017, the PepsiCo 'LIFEWTR' is a new kind of water that has been purified, pH-balanced and treated with electrolytes. This helps to enhance the overall taste of the water to be more crisp and refreshing in comparison to other bottled waters on the market.

The branding for the PepsiCo 'LIFEWTR' premium waters has been created by emerging artists with vibrant, chromatic imagery that helps to make them visually pop off store shelves. Speaking on this packaging approach, President of Global Beverage Group - PepsiCo, Brad Jakeman, said, "Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity -- and source of creation -- linked to the brand’s core."
Trend Themes
1. Premium Water Lifestyle Trend - As the market for premium water products is focusing much more on lifestyle than ever, there is an opportunity to create more unique and healthy beverage offerings that incorporate visual branding, like the PepsiCo 'LIFEWTR' varieties.
2. Emerging Artist Label Trend - Brands can utilize emerging artists to create unique and vibrant packaging labels, like PepsiCo 'LIFEWTR,' to help make their products stand out on store shelves and generate buzz among consumers.
3. Ph-balanced Water Trend - The use of electrolytes and pH-balancing in water products like PepsiCo 'LIFEWTR' can create a more flavorful and refreshing drinking experience, highlighting an opportunity for beverage companies to create healthier and innovative premium water products.
Industry Implications
1. Beverage Industry - There is an opportunity for the beverage industry to focus on creating more unique and healthy beverage offerings, creating a new premium-water lifestyle trend that will resonate with consumers.
2. Art and Design Industry - Utilizing emerging artists for packaging labels presents an opportunity for the art and design industry to expand their client base and tap into new business partnerships.
3. Health and Wellness Industry - incorporating electrolytes and pH-balancing in premium drinking water products like PepsiCo 'LIFEWTR' is an opportunity for the health and wellness industry to create and market healthier and innovative drinking water products.
5.9
Score
Popularity
Activity
Freshness