Sometimes going out for a run can be a bit of a drag with many of us lacking the motivation to get off the couch. That could all be about to change with a new running app called Run An Empire that is currently seeking funding on Kickstarter.
Put simply, the running app lets you capture real world territory by running, jogging or walking around it. The more you go around your territory, the more it becomes yours. There's a catch: other players can capture your territory from you by also running around it. The result is that you need to keep active to maintain your territory and stay ahead in the game.
By adding the play element, suddenly going out for exercise isn't such a drag, but actually fun.
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Concept: Running App
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Segment: Males, 12-35
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