Big Brand Familial

Brands host interactive events to help consumers celebrate family

Implications - Falling inline with the consumer desire for experiences and services that help support them in becoming the best version of themselves, big brands are curating special events to specifically cater to specific family members. Going beyond one-time branded products, these events not only helps time-strapped consumers re-prioritize by honoring familial bonds, but also lets larger institutions interact with their customers in a way that showcases their commitment to family values.
SCORE: 4.8
This Year and Mild Top 4 Examples: 2,179 Total Clicks Mar 16 - Dec 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleLife
Mother's Day Tea Parties - This Mother's Day Event Combines High Tea with a Floral Workshop
SCORE: 4.7
Warm 766 Clicks Pub: Apr 19, 16
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
Toronto’s Colette Grand Café is hosting a Mother’s Day event that puts a fun twist on high tea. While many people celebrate Mother’s Day with brunch or a special dinner, this... [More]
Custom Mother's Day Experiences - Molton Brown Hosted In-Store Mother's Day Events Across the UK
SCORE: 5
Warm 1,064 Clicks Pub: Mar 8, 16
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
A recent Molton Brown Mother’s Day experience held in-store allowed consumers to create customized greeting cards for the occasion using wearable technology. The Mother’s Day experience... [More]
Mother-Baby Dining Events - 'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
SCORE: 3.4
Untested 185 Clicks Pub: May 6, 16
Mother-Baby Dining Events
'Babylicious' by President's Choice is a Dinner Date for Mom and Baby
Most people in Toronto are familiar with Winterlicious and Summerlicious as two major culinary events, but Loblaws’ President’s Choice brand is introducing its own spring event called &#... [More]
Mother's Day Scavenger Hunts - This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
SCORE: 2.6
Untested 164 Clicks Pub: Apr 25, 16
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
This year, Slattery’s Midtown Pub is helping New Yorkers celebrate Mother’s Day in a fun and interactive way by hosting a city-wide scavenger hunt. Perfect for adventurous moms and their... [More]
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