Hosted at the London Edition hotel in Soho, the Fleurs des Rêves four-day multi-sensory pop-up was an immersive experience featuring color-changing flowers and of course, samples of champagne. Designed in collaboration with multi-sensory event designers Bompas & Parr, the evening feted the Valentine's Day season and aimed to provide an introduction to floriography, the "art of giving more specific meanings to flowers."
The set for the Perrier-Jouët Fleurs des Rêves in Soho was inspired by the salons of 1890s Paris and the greenhouses associated with the champagne brand and included video art, psychedelic lighting and a playlist that got more wild as the night went on. The ticketed event invited guests to create their own color-changing flowers, which involved hand-painting petals with thermochromatic ink.
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