This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr

By: Rebecca Byers - Feb 17, 2016
References: eventmagazine
Hosted at the London Edition hotel in Soho, the Fleurs des Rêves four-day multi-sensory pop-up was an immersive experience featuring color-changing flowers and of course, samples of champagne. Designed in collaboration with multi-sensory event designers Bompas & Parr, the evening feted the Valentine's Day season and aimed to provide an introduction to floriography, the "art of giving more specific meanings to flowers."

The set for the Perrier-Jouët Fleurs des Rêves in Soho was inspired by the salons of 1890s Paris and the greenhouses associated with the champagne brand and included video art, psychedelic lighting and a playlist that got more wild as the night went on. The ticketed event invited guests to create their own color-changing flowers, which involved hand-painting petals with thermochromatic ink.