Interactive Showcase

New products are introduced with consumer participation

Implications - Today's youth generation is often referred to as "Walking Ad Blockers," meaning traditional advertising does not make an impact for the generation who's more used to creating content than passively consuming it. Campaigns that showcase new products in an interactive way invite co-creation from the prosumer generation.
SCORE: 7.1
This Year and Warm Top 4 Examples: 8,078 Total Clicks Aug 16 - Dec 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingInteractive
Multi-Sensory Beauty Installations - teamLab's Interactive Gallery Explores L’Occitane's Products
SCORE: 8.1
This Year and V. Hot 5,135 Clicks Pub: Aug 19, 16
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab&#... [More]
Artful Automotive Pop-Ups - This Interactive Pop-Up Showcases the All-New Toyota C-HR
SCORE: 7.9
This Year and Hot 2,490 Clicks Pub: Oct 22, 16
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
In order to show off the new Toyota C-HR, an experiential pop-up was created in close proximity to Gabriel’s Wharf on London’s South Bank. The pop up, or as it is being called, the &#... [More]
Musical Candy Packaging - Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
SCORE: 5.7
This Year and Mild 289 Clicks Pub: Sep 16, 16
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Hershey’s TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey&#... [More]
Projected Interactive Retail Displays - PERCH for Kate Spade Has Consumers Interact with Products
SCORE: 5.4
This Year and Untested 164 Clicks Pub: Nov 16, 16
Projected Interactive Retail Displays
PERCH for Kate Spade Has Consumers Interact with Products
PERCH for Kate Spade is an interactive retail display that takes advantage of people’s innate sense of play. The display uses a projector that reacts to consumer’s hand movements,... [More]
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