Alfresco Nightlife

Brands foster public inclusivity by taking events to the streets

Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity.
SCORE: 6.1
This Quarter and Mild Top 6 Examples: 5,327 Total Clicks Feb 15 - Jan 17
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Consumer Insight Topics: LifestyleFoodDrinking
Street Party Dessert Launches - Magnum Launched Two New Ice Creams with a London Street Party
SCORE: 5
Warm 3,089 Clicks Pub: Jul 10, 15
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
Hosted by Saturdays singer Mollie King, the recent launch of Magnum’s new raspberry and espresso ice cream treats included a fashion show, dance performances, a DJ set and a bespoke Magnum... [More]
Beer Street Festivals - Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
SCORE: 6.2
This Year and Warm 554 Clicks Pub: Jul 13, 16
Beer Street Festivals
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
In Hackney, London, Singa Beer is now hosting a multi-week street pop-up that gives people an authentic taste of Thailand. The ‘Singa Street Bar’ sets the mood with illuminated string... [More]
Festive Projection Mapping Shows - Shopping District Seven Dials Launched a Festive 3D Display
SCORE: 5.9
This Year and Mild 393 Clicks Pub: Nov 25, 16
Festive Projection Mapping Shows
Shopping District Seven Dials Launched a Festive 3D Display
As an alternative to ordinary Christmas light shows, London’s Seven Dials shopping district recently launched a 3D projection mapping display outdoors using cutting-edge technology. The... [More]
Cinematic Street Parties - The City of Chicago is Honoring Ferris Bueller's Day Off with Ferris Fest
SCORE: 4.3
Mild 287 Clicks Pub: Feb 23, 16
Cinematic Street Parties
The City of Chicago is Honoring Ferris Bueller's Day Off with Ferris Fest
The city of Chicago is celebrating the 30th anniversary of the 80s classic Ferris Bueller’s Day Off with an event called ‘Ferris Fest.’ Set to take place between May 20th and 22nd,... [More]
Sporty Street Parties - The Pepsi Hyped for Halftime Show Pumped Up a Small City
SCORE: 3.7
Mild 780 Clicks Pub: Feb 4, 15
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big... [More]
Educational Latin Food Festivals - The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
SCORE: 5.6
This Quarter and Mild 224 Clicks Pub: Jan 12, 17
Educational Latin Food Festivals
The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
For the fifth year in a row, the Latin Food Fest is coming to cities across California to celebrate Latin American cuisine. Not only does the festival give attendees an opportunity to try authentic... [More]
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