This Chain is Hosting a National Sampling for Its Coastal Cod Sandwich

By: Katherine Pendrill - May 24, 2016
References: ljsilvers & brandeating
To celebrate the release of its new Coastal Cod sandwich, Long John Silver's is launching a nation-wide sampling event. With summer just around the corner, the event gives consumers a chance to see what the chain has in-store for the upcoming season.

The sandwich itself features a quarter-pound filet made from wild-caught, hand-cut Alaskan Cod. The fish is then coated in panko crumbs and lightly fried before it is topped with tartar sauce and dill pickles. For an added seaside touch, the sandwich is served on a sweet Hawaiian-style bun.

Seafood lovers can try the new Coastal Cod sandwich on May 26, when the chain holds a nation-wide sampling event at participating stores. The event not only gives consumers a chance to try the new dish, but it also aims to attract those who might not normally visit the chain.