DIY home repairs become easier with kits and tutorials to boost knowledge
Implications - The easier it becomes to live a hyper-convenient, tech-driven life, the more valuable trade-able skills become. This is due to their rarity; however, these abilities are becoming more available through kits, tools and tutorials that teach consumers how to repair everyday items. Though it seems the ultimate goal of today's society is ease of living, many consumers are still aiming to develop DIY skills to increase a personal sense of accountability.
Workshop Question - If your brand offered a kit, what would be in it? What role would it play in consumers' lives?
Trend Themes
1. Rarity of Trade-able Skills - The increase in the availability of kits and tutorials to teach people DIY skills is due to the rarity of these trade-able skills.
2. User-friendly Repair Kits - The demand for DIY repair solutions has given rise to user-friendly kits that make it easy for consumers to repair anything from personal devices to furniture and enamel bathroom fixtures.
3. Customizable DIY Kits - The rising popularity of DIY projects has led to the development of custom kits that allow consumers to create unique pieces for their homes.
Industry Implications
1. Home Improvement Industry - The growing DIY trend presents a disruptive innovation opportunity for a booming home improvement industry that could bridge the gap between professional and DIY-related services.
2. Electronic Repair Industry - DIY electronic repair kits present a disruptive innovation opportunity for the electronic repair industry by democratizing the process of repairing personal devices for the average consumer.
3. Craft and Hobby Industry - The emerging adult DIY trend presents a disruptive innovation opportunity for the craft and hobby industry, which could provide consumers with a renewed sense of accomplishment upon completion of DIY projects.
6 Featured, 51 Examples:
395,251 Total Clicks
Date Range:
Mar 15 — Aug 17
Trending:
Average
Consumer Insight Topics:
