SodaStream Comments on Healthy Consumption with Statues in London

By: Rebecca Byers - Dec 30, 2015
References: eventmagazine
SodaStream recently debuted three staggering sugar statues in front of London's Parliament buildings with the hope of starting a conversation on sugary beverage intake. The health conscious publicity stunt coincided with the release of the Commons’ Health Committee report on the expected positive effects of a sugar tax and took place a day before the Action on Sugar’s parliamentary reception.

Partnering with food artist Jacqui Kelly for the installation, SodaStream revealed the three sugar statues on December 1 and directed consumers to their #SugarSwapChallenge campaign, which encouraged switching sugary drinks for sparkling water.

Designed to illustrate the high sugar intake associated with soda drinks, the three sugar statues represent a child, teenager and adult and are made with 44.5kg, 158kg and 385kg of sugar, respectively.