Viral Play

Purposely bizarre board game concepts capture the attention of consumers

Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play.
SCORE: 5.1
This Month and Untested Top 5 Examples: 633 Total Clicks Feb 17 - May 17
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Consumer Insight Topics: ToysYouthLife-Stages
Swine-Collecting Card Games - The 'Sad Piggies' Game of Cards Has Players Collect Dead Pigs
SCORE: 5.2
This Quarter and Mild 235 Clicks Pub: Mar 9, 17
Swine-Collecting Card Games
The 'Sad Piggies' Game of Cards Has Players Collect Dead Pigs
It might sound like a strange concept, but the ‘Sad Piggies’ game of cards consists of having players collect dead pigs in order to claim victory over their opponents. ‘Sad Piggies&... [More]
Zombie Domination Board Games - The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
SCORE: 5.7
This Month and Mild 91 Clicks Pub: May 10, 17
Zombie Domination Board Games
The 'Zombie Tsunami' Party Board Game Has Players Form Undead Hordes
The ‘Zombie Tsunami’ party board game has players partake in a domination-style of play to lead their own horde of zombies around the city in order to gain more control than their... [More]
Gesture-Based Card Games - 'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
SCORE: 4.1
This Year and Untested 178 Clicks Pub: Feb 24, 17
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
At the annual Toy Fair in NYC, North Star Games unveiled a quirky new gesture-based card game called ‘Happy Salmon.’ The premise of the game is to discard one’s cards by... [More]
Stinky Family-Friendly Board Games - YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
SCORE: 4.9
This Month and Untested 41 Clicks Pub: May 11, 17
Stinky Family-Friendly Board Games
YouTubers Jake and Ty Demonstrate How to Play 'Who Tooted?'
Jake and Ty are two young YouTubers who’ve amassed hundreds of thousands of views by playing board games and sharing their experiences with fans—with one of their more recent uploads... [More]
Beard-Growing Games - 'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
SCORE: 4.1
This Year and Untested 88 Clicks Pub: Feb 17, 17
Beard-Growing Games
'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
‘Big Beard Battle’ is a fun and fast-paced family game with a simple premise: grow the longest beard possible. For gameplay, players wear colored plastic moustache pieces to which four... [More]
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