Omnichannel Assistance

Brands create seamless shopping micro-moments through digital assistance

Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience, even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online or in-store, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
SCORE: 6.9
This Month and Mild Top 4 Examples: 1,151 Total Clicks Mar 17 - May 17
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Consumer Insight Topics: TechMobileMarketingBusinessRetail
Retail Comparison Apps - The FindSimilar App Helps Shoppers at Hammerson Stores Discover New Items
SCORE: 7.9
This Quarter and Warm 511 Clicks Pub: Apr 10, 17
Retail Comparison Apps
The FindSimilar App Helps Shoppers at Hammerson Stores Discover New Items
Hammerson, a European retail owner, manager, and developer, has recently debuted its new FindSimilar app to rave reviews from consumers who made use of it. The app, which was developed by tech... [More]
Reward-Finding Shopping Apps - 'Dosh' Finds Cash Back Shopping Opportunities Automatically
SCORE: 8
This Quarter and Warm 425 Clicks Pub: Apr 21, 17
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
The ‘Dosh’ app works to find opportunities for consumers when it comes to cash back shopping for regular purchases and bigger ticket things like travel. Requiring no lengthy searching, &#... [More]
Ethical Shopping Extensions - DoneGood's Chrome Plugin Suggests Alternatives When Shopping Online
SCORE: 6.7
This Month and Mild 93 Clicks Pub: May 3, 17
Ethical Shopping Extensions
DoneGood's Chrome Plugin Suggests Alternatives When Shopping Online
The two reasons people often cite for not shopping more ethically is a difficulty in finding socially responsible brands and cost. DoneGood’s Chrome extension seeks to solve both problems. The... [More]
Mobile Mall Wallets - Samsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls
SCORE: 4.3
This Quarter and Untested 122 Clicks Pub: Mar 24, 17
Mobile Mall Wallets
Samsung Pay Members Can Now Use the Mobile Payment Card App for Online Malls
Samsung Pay was introduced as a mobile payment card network that offers a digital replacement for a variety of physical credit, debit, membership and rewards cards. One of the newest features to be... [More]
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