Mixologist Maquillage

Chemistry-like cosmetics tap into the desire for hands-on curation

Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can curate themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands.
SCORE: 7.4
This Month and Warm Top 5 Examples: 2,984 Total Clicks Oct 15 - May 17
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Consumer Insight Topics: FashionLifestyleHealthCosmetics
Mixology-Inspired Fragrance Sets - The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
SCORE: 7.6
This Quarter and Warm 445 Clicks Pub: Apr 4, 17
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
There are tons of fragrance sets in the world that offer scents in sample sizes, but the Cocktail Kit from Commodity sets itself apart. As well as showing off its selection of individual personal... [More]
Customizable Face Mask Kits - The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
SCORE: 7.5
This Month and Warm 246 Clicks Pub: Apr 28, 17
Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
For those who are constantly on the hunt for a face mask that fits their specific skincare needs, Skin Inc.‘s My Mask Cocktail Kit is the perfect solution. Ideal for those with tricky skin... [More]
DIY Coif Concoctions - The Baxter Pomade Mixer Kit Offers Four Different Products to Mix and Try
SCORE: 5.1
Warm 526 Clicks Pub: Oct 14, 15
DIY Coif Concoctions
The Baxter Pomade Mixer Kit Offers Four Different Products to Mix and Try
Finding the right kind of product for your hair in the drugstore can be like trying to locate a needle in a haystack, so the Baxter Pomade Mixer Kit is here to help you make just the right... [More]
Color-Matching Makeup Pens - The 'Mink Pen' Helps Users Mix Their Own Makeup Colors
SCORE: 6.1
Warm 717 Clicks Pub: Apr 29, 16
Color-Matching Makeup Pens
The 'Mink Pen' Helps Users Mix Their Own Makeup Colors
The ‘Mink Pen’ is a clever new beauty tool that helps consumers mix their own makeup colors. For many people, finding makeup in the right shade can be a difficult task. This device helps... [More]
Customized Skin Care Lines - These Kits Target Skin Problems That Are Specific to the User
SCORE: 5.7
This Year and Mild 1,050 Clicks Pub: Jun 20, 16
Customized Skin Care Lines
These Kits Target Skin Problems That Are Specific to the User
Most people deal with at least one skin problem at some point in their lives and Odacite’s customized skin care kit aims to target those skin concerns. Each of the ‘Discovery Kits’... [More]
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