Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands.
Workshop Question - Where can you offer consumers full control of their own product experience?
Trend Themes
1. Custom Cosmetics - Demand for customizable cosmetics is increasing as self-educated consumers are becoming less satisfied with off-the-shelf selections.
2. Personalization - The consumer desire for more control over product experiences is driving the growing trend of personalized beauty products.
3. Mixing and Matching - Mix-and-match kits that allow customers to curate their own beauty products at home are gaining popularity.
Industry Implications
1. Beauty Industry - Beauty industry professionals can explore the trend of personalized beauty products to create new opportunities for product customization.
2. Technology Industry - Digital beauty tools like the Mink Pen are disrupting the traditional beauty industry by providing consumers with complete control over selecting the right shade of makeup.
3. Natural Products Industry - The trend towards customized yet natural skincare products is creating a new market for natural ingredients in beauty products.
5 Featured, 44 Examples:
132,337 Total Clicks
Date Range:
Oct 15 — May 17
Trending:
Average
Consumer Insight Topics:
