Fantasy and sci-fi franchises expand with lifestyle products for the kitchen
Implications - As cult movie franchises look to reignite buzz ahead of highly anticipated releases, many are re-appealing to now-adult fans with functional branded kitchen products that serve to playfully alleviate the pains of "adulting' at home. This progression highlights the mission of brands to assert themselves as larger-than-life cult movements by producing limited edition unexpected items that cater to a growing fan base with various overlapping interests.
Workshop Question - How can your brand incorporate more aspects of pop culture into consumers' daily lives and habits?
Trend Themes
1. Fandom-based Lifestyle Products - Cult movie franchises are appealing to adult fans with functional, unexpected branded kitchen products, furniture, and home accessories to playfully alleviate the pains of “adulting” at home.
2. Minimalist Design - Minimalist design is continuing to flourish with simplistic and subtle fan creations such as Harry Potter cookie cutters.
3. Fantasy-inspired Cooking Lines - Upscale kitchen retailers are releasing cooking lines and utensils inspired by fantasy franchises such as Harry Potter, offering accessories for seasoned and novice chefs alike.
Industry Implications
1. Entertainment - The rise of fandom-based lifestyle products provides a disruptive innovation opportunity for movie franchises, using their popular characters to create product lines targeting the demographic of adult fans.
2. Minimalism - Minimalist design presents innovative opportunities for the development of simplistic products, keeping in mind environmental consciousness and the use of natural materials.
3. Cookware and Kitchenware - Fantasy-inspired cooking lines represent an opportunity for retailers to leverage fans' passion by creating high-quality accessories and tools for home chefs.
4 Featured, 36 Examples:
124,355 Total Clicks
Date Range:
Jan 17 — Sep 18
Trending:
Hot
Consumer Insight Topics:
