TheTake AI's Machine Learning Recognizes and Marks Brands in Films
Joey Haar — February 13, 2017 — Pop Culture
References: thetake & techcrunch
Product placement has long been an aspect of the Hollywood movie industry, but TheTake AI is using modern technology to make the process more effective for companies investing in getting their products into films. The machine learning algorithm automatically recognizes the various brands used in films and presents them to at-home viewers through a shopping interface, letting consumers purchase those products on the spot if they so desire.
Since films don't have ad breaks, product placement has survived as a great way to get a product in front of viewers without having to break up the action. In the past, the risk for a company spending money on product placement is that consumers simply won't recognize it amidst the plot. TheTake AI ensures that this won't happen.
Since films don't have ad breaks, product placement has survived as a great way to get a product in front of viewers without having to break up the action. In the past, the risk for a company spending money on product placement is that consumers simply won't recognize it amidst the plot. TheTake AI ensures that this won't happen.
Trend Themes
1. Automated Film Shopping - Using AI and machine learning to recognize and mark brands in films, creating a seamless shopping experience for viewers.
2. Product Placement Optimization - Leveraging technology to increase the effectiveness of product placement in films and ensure brands are noticed by viewers.
3. Real-time Consumer Purchasing - Providing viewers with the ability to purchase products seen in films instantly, enhancing the convenience and immediacy of shopping.
Industry Implications
1. Entertainment - The entertainment industry can utilize AI-powered film shopping apps to monetize product placement and enhance viewer engagement.
2. Advertising - AI-driven brand recognition in films offers new avenues for advertisers to reach their target audience in an organic and non-intrusive way.
3. Retail - Retailers can capitalize on the integration of film shopping apps to drive sales by directly connecting consumers with the products they see on screen.
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