Millennials rely on humor-driven tech in their transition to adulthood
Implications - Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality.
Workshop Question - How are you preparing for the changing life-cycle of the Millennial demographic?
Trend Themes
1. Humor-driven Tech - Satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic.
2. Humanization of Technology - Adding humor to AI humanizes the product, making it easier for consumers to interact with it comfortably.
3. Safe Alternative Means of Transportation - To deter drinking and driving, easy-to-use apps like the Ekisupaato railway navigation app, that provide safe, alternative means of transportation home are essential.
Industry Implications
1. Health and Wellness - Cakewalk fitness motivation app combines physical activity and humor, motivating users to exercise and stay active.
2. Technology and Software - Google has hired writers from The Onion and Pixar to add humor to its digital home assistant products.
3. Transportation - The development of apps like the Ekisupaato railway navigation app, which provides users with safe transportation options, is vital for the transportation industry to keep up with the needs of its consumers.
