Genesis Luxury's 'Genesis Luxe Club' Brands Itself as a Lifestyle Program

By: Laura McQuarrie - Mar 23, 2017
References: itunes.apple & economictimes.indiatimes
Genesis Luxury is one of India's top luxury retailers and sells garments and accessories from top-tier brands like Armani Jeans, Bottega Veneta and Michael Kors. Its rewards program, called the Genesis Luxe Club, brands itself as the country's first "luxury fashion and lifestyle loyalty programme."

With each purchase made through Genesis Luxury, consumers earn Crystals, which can be redeemed for offers, exclusive events and bespoke services at 90 stores across India.

After enrolling, members of the Genesis Luxe Club are assigned to one of five tiers: Grand, Elite, Premiere, Riche or Prive, and they can immediately begin receiving rewards simply for shopping for items through the luxury brands that they already adore. Rather than receiving a physical membership card, users are able to see their transaction history and Crystal count through their Android or iOS app.