Nick Jr. and Intu Teamed Up to Launch Augmented Reality Easter Activities

By: Laura McQuarrie - Apr 14, 2017
References: eventmagazine
For Easter this year, Nick Jr. and Intu teamed up to release augmented reality Easter activities for kids.

The technology was added to Intu's in-center app, allowing kids to see their favorite characters from Nick Jr. come to life before their eyes at Intu shopping centers across the UK. The six activities include being able to take pictures with the Shimmer and Shine genies and play Half Shell Heroes games. After an Easter egg hunt, these experiences help families to continue the festivities with even more fun activities to keep kids entertained.

Alongside the Easter activities that are being launched through this app in partnership with Intu, Nick Jr. is also offering meet-and-greets and workshops across Intu centers for free.