Waste Reinvented

Consumers are embracing new by-products from established eco-conscious brands

Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development.
SCORE: 6.6
This Month and Mild Top 5 Examples: 1,853 Total Clicks Mar 16 - May 17
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Consumer Insight Topics: FashionEco
Plant-Based Wine Leathers - VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
SCORE: 7.9
This Quarter and Warm 617 Clicks Pub: Apr 26, 17
Plant-Based Wine Leathers
VEGEA Makes Alternative Leather with Fibers from Grape Skins and Seeds
VEGEA is a company that specializes in the creation of an alternative leather called “wineleather” that is made from the fibers from the skin and seeds of grapes. Because about 26... [More]
Converted Sportswear Fertilizers - The Brand Houdini is Turning Its Clothes into Gourmet Food
SCORE: 7.1
This Month and Warm 181 Clicks Pub: May 2, 17
Converted Sportswear Fertilizers
The Brand Houdini is Turning Its Clothes into Gourmet Food
The Houdini Menu is a campaign and project by the sportswear brand ‘Houdini’, which aims to become more environmentally friendly in how it manages the waste it produces. The unusual... [More]
Plant-Based Packing Peanuts - Lush Cosmetics' Packing Peanuts are Biodegradable
SCORE: 5.4
This Quarter and Mild 414 Clicks Pub: Apr 24, 17
Plant-Based Packing Peanuts
Lush Cosmetics' Packing Peanuts are Biodegradable
Lush Cosmetics is now introducing eco-friendly packaging peanuts to the products that it ships. These new packaging materials are entirely plant-based and made with a base of vegetable starch,... [More]
Plant-Based Sandwich Spreads - Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
SCORE: 5.4
Mild 483 Clicks Pub: Mar 30, 16
Plant-Based Sandwich Spreads
Sir Kensington's Vegan Mayonnaise is Made with Aquafaba
Hampton Creek and Hellmann’s are just a few of the brands that are making eggless vegan mayonnaise alternatives in response to a rise in plant-based eating. One of the newest additions to this... [More]
Eco Fabric Scrap Accessories - The Arvin Goods Socks and Underwear are Made without Water Use
SCORE: 5
This Quarter and Mild 158 Clicks Pub: Mar 24, 17
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
The fashion industry is associated with being quite wasteful and polluting, so the Arvin Goods socks and underwear are crafted with a distinct attention to avoiding these connotations. The Arvin... [More]
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